Blue Valor is a Las Vegas-based spirit brand established in 2020 by music and nightlife veteran Jeff Higginbotham, created to support local law enforcement, firefighters, and military families. Ultra premium, small-batch whiskeys are crafted with a mission-driven approach, where 10% of every bottle sold goes directly to three charity partners: Behind the Blue (supporting Southern Nevada law enforcement), The Burn Foundation (helping burn victims and fire families), and Folds of Honor Nevada (providing scholarships to military families). The brand is described as ‘Vegas Born’ and ‘in the spirits of giving back,’ combining quality spirits with community impact.
The flagship ultra premium small-batch whiskey, with proceeds supporting Behind the Blue to provide mental and physical wellness resources and financial relief for active law enforcement officers and their families facing catastrophic incidents or death in the line of duty.
An ultra premium cinnamon whiskey described as bold, fiery, and unapologetic, serving as a tribute to firefighters who run toward danger, with proceeds supporting The Burn Foundation in Las Vegas and Southern Nevada.
A special military edition honoring those who serve beyond borders, with proceeds supporting military families through Folds of Honor Nevada, which has awarded nearly 73,000 scholarships totaling over $340 million to spouses and children of fallen and disabled service members.